Red Bull is an Austrian multinational company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. It launched the Red Bull Energy Drink in 1987, creating the energy drink market.
Red Bull is heavily invested in extreme sports, owning teams like Red Bull Racing (F1), RB Leipzig (soccer), and many others globally. They also run media projects, including Red Bull Media House and Red Bull Music Academy.

The company organizes over 1,200 events worldwide annually, such as Red Bull Cliff Diving, Air Race, and Stratos.
Red Bull is committed to sustainability, focusing on waste reduction and recycling initiatives, especially for their cans.