Skechers USA, Inc. is a U.S.-based multinational footwear and apparel company headquartered in Manhattan Beach, California. Founded in 1992 by Robert Greenberg, who previously established LA Gear, Skechers has grown to become the third-largest footwear brand globally by sales. Skechers operates through two main segments: Wholesale and Direct-to-Consumer, with 43% of its revenue generated from direct sales . The company is known for its comfort-focused footwear, utilizing technologies such as Air Cooled Memory Foam, Arch Fit, and Luxe Foam.